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DEEPER CONNECTIONS UK - PRIVACY POLICY

Last updated: 16 July 2026

1. About this privacy policy

Andrea Marsh, trading as Deeper Connections UK, respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use, store and protect your personal information when you:

  • Visit or interact with our website

  • Contact us with an enquiry

  • Book Andrea Marsh for speaking, coaching or training

  • Attend a workshop, webinar, event or programme

  • Join an online community or membership

  • Purchase a product, resource or service

  • Subscribe to receive news, resources or marketing communications

  • Interact with us through social media

  • Provide a testimonial, photograph, recording or case study

  • Work with us as a client, organisation, supplier or professional contact

This policy applies to the services provided under the Deeper Connections UK brand, including speaking, mental wellbeing training, high-performance coaching, leadership development, parent education and family communication support.

2. Who is responsible for your information?

The data controller is:

Andrea Marsh trading as Deeper Connections UK

Email: info@deeperconnections.co.uk
Telephone: 07715 059040

Andrea Marsh is responsible for deciding how and why your personal information is collected and used.

Questions about this privacy policy or the use of your personal information should be sent using the contact details above.

3. The personal information we may collect

The personal information we collect will depend on how you interact with us.

Identity and contact information

This may include:

  • Your name

  • Job title

  • Organisation or business name

  • Postal or business address

  • Email address

  • Telephone number

  • Social media profile or username

Enquiry and booking information

This may include:

  • The service you are enquiring about

  • Your preferred dates and location

  • Audience size and type

  • Details about your organisation, event or training needs

  • Information you provide in emails, forms, calls or consultations

  • Records of proposals, bookings, contracts and communications

Client and programme information

Where you become a coaching, training or programme client, this may include:

  • Goals, challenges and desired outcomes

  • Session notes and action plans

  • Programme participation and attendance

  • Communications between sessions

  • Feedback and progress information

  • Information required to tailor or safely deliver a service

We aim to collect only the information reasonably necessary to provide the agreed service.

Parent and family information

Parents may choose to share information about their family circumstances or concerns relating to a child or young person.

This may include:

  • Family relationships and communication challenges

  • Behavioural or emotional concerns

  • Information about school attendance or family circumstances

  • Information relating to mental health, eating disorders, self-harm or emotional wellbeing

We ask parents not to provide more information than is reasonably necessary, particularly when discussing another person.

Payment and transaction information

This may include:

  • Products or services purchased

  • Payment status

  • Invoices and transaction records

  • Billing information

  • Refund or cancellation information

We do not normally receive or store complete payment-card details. Payments are generally processed by an independent payment provider.

Technical and website information

When you visit the website, certain technical information may be collected automatically, including:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Pages viewed

  • Time spent on the website

  • Referring website or search engine

  • Cookie choices

  • General location derived from your Internet Protocol address

More information about this is provided in the cookies section below.

Marketing information

This may include:

  • Your communication preferences

  • Whether you have subscribed, unsubscribed or opted out

  • Which emails you open or links you select, where tracking is enabled

  • Areas of our work in which you have expressed an interest

  • Records showing when and how permission was obtained

Images, video, audio and testimonials

With appropriate permission, we may collect and use:

  • Photographs

  • Video or audio recordings

  • Testimonials

  • Reviews

  • Case studies

  • Event footage

  • Interview or podcast content

We will explain the intended use before publishing identifiable material.

4. Sensitive and special category information

Some information relating to health, mental wellbeing, disability, ethnicity, religion, sexual orientation or similar matters is classed as special category data.

Due to the nature of our parent education and mental wellbeing work, you may voluntarily disclose health or mental wellbeing information when contacting us or participating in a service.

We only process this type of information where it is necessary, proportionate and lawful.

Where appropriate, we rely upon your explicit consent to process information you have voluntarily provided for the purpose of:

  • Responding to your enquiry

  • Assessing whether a service is suitable

  • Tailoring coaching, education or communication support

  • Making appropriate accessibility arrangements

  • Delivering an agreed service safely and appropriately

  • Publishing a testimonial or case study that includes sensitive information

You may withdraw your consent at any time. Withdrawing consent does not make any processing carried out before withdrawal unlawful.

In limited circumstances, information may also be processed or disclosed where it is necessary to comply with the law, establish or defend legal claims, protect someone’s vital interests or meet an applicable safeguarding responsibility.

We do not use health or other special category information for targeted advertising.

5. Information about children and young people

Our website is primarily intended for adults, organisations and professionals. We do not knowingly invite children to submit personal information through general website enquiry forms.

Parent services are normally arranged directly with a parent or legal guardian.

Where a service involves a child or young person, appropriate arrangements will be made with the parent, guardian, school, organisation or other responsible adult. Any direct collection or use of the young person’s information will be explained separately where necessary.

Parents and professionals should avoid sharing unnecessary identifying information about a child through the initial website enquiry form.

Our website and general email inbox are not crisis services and are not continuously monitored. They must not be used to request emergency or urgent mental health assistance.

6. How we obtain your information

We may receive personal information:

  • Directly from you

  • From a parent, guardian or family member

  • From an organisation booking or funding a service

  • From an event organiser, school, college, business or employer

  • Through our website forms

  • During calls, meetings, coaching sessions or events

  • Through online booking, payment or community platforms

  • Through social media

  • Through publicly available professional sources

  • Through referrals or introductions

  • Through website cookies and analytical technologies

When someone provides information about another person, they are responsible for ensuring that they have an appropriate reason or permission to do so.

7. How and why we use personal information

We may use your information to:

  • Respond to enquiries

  • Arrange introductory or discovery calls

  • Prepare proposals and quotations

  • Assess whether a service is appropriate

  • Enter into and manage contracts

  • Deliver coaching, training, speaking and educational services

  • Administer programmes, workshops, communities and memberships

  • Process purchases and payments

  • Issue invoices and maintain financial records

  • Manage event logistics and accessibility requirements

  • Communicate before, during and after a service

  • Provide resources, recordings or supporting materials

  • Maintain appropriate client and business records

  • Obtain and publish authorised feedback or testimonials

  • Improve our website, programmes and services

  • Prevent misuse, fraud or security incidents

  • Manage complaints, disputes or legal claims

  • Comply with tax, accounting, insurance and legal obligations

  • Send relevant marketing communications where permitted

  • Protect the rights, safety or vital interests of an individual where necessary

We will not use your information for a materially different purpose without considering whether the new use is lawful and whether you need to be informed.

8. Our lawful bases

We rely on one or more of the following lawful bases, depending on the circumstances.

Contract

We process information when it is necessary to:

  • Take steps at your request before entering into a contract

  • Prepare a proposal or quotation

  • Provide a service you have purchased or booked

  • Manage payment, attendance, delivery or cancellation

  • Fulfil our obligations under an agreement

Consent

We may rely on consent when:

  • You subscribe to marketing communications

  • You voluntarily provide sensitive or health-related information

  • You agree to appear in a testimonial, case study, photograph or recording

  • An optional service or use of information requires your agreement

  • You accept non-essential cookies

You may withdraw consent at any time.

Legal obligation

We may process information where necessary to comply with legal or regulatory responsibilities, including:

  • Tax and accounting requirements

  • Responding to lawful requests

  • Maintaining legally required records

  • Protecting data protection rights

  • Meeting applicable safeguarding or reporting obligations

Legitimate interests

We may process information where it is necessary for our legitimate business interests and where those interests are not overridden by your rights.

These interests may include:

  • Running and developing the business

  • Responding to relevant professional and organisational enquiries

  • Maintaining appropriate client and business records

  • Improving services and customer experience

  • Protecting the website, systems and business from misuse

  • Managing professional relationships

  • Establishing or defending legal claims

  • Promoting relevant services to professional or corporate contacts where permitted

We consider the nature of the information, your reasonable expectations and the possible impact on you before relying on legitimate interests.

Vital interests

In exceptional circumstances, information may be used or disclosed where this is necessary to protect someone’s life or physical safety.

9. Mental wellbeing, coaching and professional boundaries

Deeper Connections UK provides coaching, education, training, speaking and family communication support.

These services do not provide:

  • Medical diagnosis

  • Therapy or psychotherapy

  • Psychiatric assessment

  • Clinical eating-disorder treatment

  • Crisis intervention

  • Emergency services

  • Safeguarding investigation

  • A substitute for support from a GP, the NHS, CAMHS or another regulated healthcare professional

Information you provide may be used to help determine whether our services are appropriate. We may recommend that you seek support from a suitably qualified healthcare, safeguarding or emergency professional where necessary.

10. Marketing communications

We may send information about programmes, events, resources, speaking, coaching or training where:

  • You have asked to receive it

  • You have actively subscribed

  • You have previously purchased or discussed a related service and the law permits us to contact you

  • You are a relevant professional or corporate contact and the communication is lawful

  • We have another appropriate lawful basis

You can unsubscribe at any time by:

We will respect your marketing preferences.

We may retain limited information on a suppression list so that we do not accidentally contact you again after you have opted out.

We do not sell personal information or marketing lists.

We do not use sensitive health or mental wellbeing information to decide which marketing to send you unless you have given specific and explicit permission.

11. Cookies and website analytics

Our website may use cookies and similar technologies.

Cookies are small files or pieces of information placed on or accessed through your device.

They may be used to:

  • Make the website function correctly

  • Remember preferences

  • Maintain website security

  • Understand how visitors use the website

  • Measure website performance

  • Support embedded content

  • Measure the effectiveness of marketing

Strictly necessary technologies may operate without consent where permitted by law.

Analytics, advertising and other non-essential technologies will only be activated where the appropriate consent has been obtained.

You can accept, reject or manage non-essential cookies through the website’s cookie settings.

Further information about individual cookies, providers, purposes and retention periods should be included in the website’s separate Cookie Policy.

Changing or rejecting cookie preferences may affect the way some parts of the website function.

12. Who we may share information with

We only share personal information where reasonably necessary and lawful.

Recipients may include:

Website, technology and communication providers

These may include providers supporting:

  • Website hosting and forms

  • Email

  • Calendar and appointment booking

  • Video conferencing

  • Online communities and memberships

  • Cloud storage

  • Customer relationship management

  • Email marketing

  • Website analytics

  • Cybersecurity and technical support

This may include providers such as Wix, Google, Zoom and Skool where those services are used.

Payment and financial providers

Information may be shared with:

  • Payment processors

  • Banks

  • Accountants

  • Bookkeepers

  • Tax advisers

Payment providers process payment information under their own privacy terms.

Professional advisers

Information may be disclosed where necessary to:

  • Insurers

  • Solicitors

  • Legal advisers

  • Professional consultants

  • Data protection or cybersecurity advisers

Organisations and event partners

Where an organisation has booked a service, limited information may be shared with:

  • The commissioning organisation

  • Event organisers

  • Venues

  • Training coordinators

  • Approved subcontractors or delivery partners

We will not routinely disclose confidential coaching content to the organisation paying for a service unless this has been agreed, is required by law or is necessary to address a serious safety or safeguarding concern.

Legal, regulatory and safeguarding recipients

Information may be disclosed where required or permitted by law, including to:

  • Courts

  • Regulators

  • Law-enforcement bodies

  • Tax authorities

  • Safeguarding professionals

  • Emergency or healthcare services

  • Other appropriate authorities

Any disclosure will be limited to information reasonably necessary in the circumstances.

Business changes

If the business is sold, transferred, reorganised or merged, relevant information may be shared with professional advisers and a prospective or new owner, subject to appropriate confidentiality and data protection safeguards.

13. International transfers

Some technology providers may process or store information outside the United Kingdom.

Where this involves a restricted international transfer, we take reasonable steps to ensure that an appropriate safeguard is in place.

This may include:

  • UK adequacy regulations

  • A UK International Data Transfer Agreement

  • The UK Addendum to approved contractual clauses

  • Contractual, technical or organisational protections

  • Another safeguard permitted by UK data protection law

You may contact us for further information about the safeguards relevant to your personal information.

14. How we protect your information

We use reasonable technical and organisational measures designed to protect personal information from:

  • Unauthorised access

  • Accidental loss

  • Inappropriate disclosure

  • Alteration

  • Misuse

  • Destruction

Measures may include:

  • Password protection

  • Multi-factor authentication where available

  • Restricted access

  • Secure cloud and technology providers

  • Device security

  • Confidentiality requirements

  • Regular review and deletion of unnecessary information

  • Appropriate procedures for identifying and responding to data incidents

No method of internet transmission or electronic storage is completely risk-free. However, we take proportionate steps based on the nature and sensitivity of the information involved.

15. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, contractual, insurance, safeguarding and dispute-resolution requirements.

Typical retention periods are:

General enquiries

Enquiries that do not lead to a booking are normally retained for up to 12 months after the last meaningful contact.

They may be retained for longer where reasonably necessary to manage a continuing professional relationship, complaint or potential legal claim.

Proposals and booking discussions

Proposals, quotations and related communications may normally be retained for up to two years after the last contact.

Contracts, invoices and financial information

Contracts, invoices, payments and accounting records may normally be retained for up to seven years to meet tax, accounting and legal requirements.

Coaching and programme records

Client agreements, attendance records, relevant communications, action plans and limited session records may be retained for up to seven years after the service ends where this is reasonably required for professional, legal or insurance purposes.

Sensitive information will be minimised and reviewed so that it is not kept for longer than necessary.

Information involving children or young people

Retention will depend on the nature of the service, safeguarding considerations, contractual arrangements and applicable insurer or legal requirements.

Where a school, organisation or parent is the primary client, they may also hold their own records under a separate privacy policy.

Marketing information

Marketing information may be retained until you unsubscribe, withdraw consent or remain inactive for a period after which we determine that the information is no longer necessary.

A minimal suppression record may be kept after you opt out to ensure that your preference continues to be respected.

Testimonials and promotional content

Testimonials, photographs and recordings may be retained and used for the period covered by the permission provided, until consent is withdrawn where consent is the lawful basis, or until the material is no longer required.

Withdrawal may not always remove material that has already been printed, distributed, published by an independent third party or incorporated into an existing publication.

Recordings

Where a private session, webinar or event is recorded, the purpose and expected retention period will be explained in advance.

Private session recordings will not be made without the knowledge of those involved.

Website data

Technical and cookie information is retained in accordance with the settings and retention periods described in the Cookie Policy and by the relevant website provider.

At the end of an applicable retention period, information will be securely deleted, anonymised or retained only where there is a lawful reason to do so.

16. Your data protection rights

Depending on the circumstances, you may have the right to:

Be informed

You have the right to understand how your information is collected and used.

Access your information

You may request a copy of the personal information we hold about you.

Correct inaccurate information

You may ask us to correct or complete inaccurate or incomplete information.

Request deletion

You may ask us to delete your personal information in certain circumstances.

This right is not absolute. We may need to retain information to meet a legal obligation, fulfil a contract, maintain necessary financial records or establish or defend a legal claim.

Restrict processing

You may ask us to restrict the way we use your personal information in certain circumstances.

Object to processing

You may object where we rely on legitimate interests.

You have an absolute right to object to the use of your information for direct marketing.

Data portability

In certain circumstances, you may ask to receive information you provided in a structured, commonly used and machine-readable format or ask for it to be transferred to another provider.

Withdraw consent

Where we rely on your consent, you may withdraw it at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

Complain

You may raise a concern directly with us using the contact details in this policy.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

We would appreciate the opportunity to consider and resolve your concern directly before you approach the Information Commissioner’s Office.

17. Exercising your rights

To exercise a data protection right, contact:

Andrea Marsh
Email: info@deeperconnections.co.uk
Telephone: 07715 059040

We may ask for information needed to confirm your identity and understand your request.

We will not ordinarily charge a fee. However, a reasonable fee may be charged or a request may be refused where permitted by law, including where a request is manifestly unfounded or excessive.

18. Automated decision-making

We do not use your personal information to make solely automated decisions that produce legal or similarly significant effects.

19. Links to external websites and platforms

Our website may contain links to independent websites and platforms, including social media, booking systems, payment providers, Amazon, Skool and other third-party services.

We are not responsible for the privacy practices or content of independent organisations.

When you leave our website or use an external platform, you should review that organisation’s privacy information.

20. Changes to this privacy policy

We may update this privacy policy when:

  • Our services change

  • We adopt a new system or provider

  • Our information-handling practices change

  • Data protection law or regulatory guidance changes

The latest version will be published on the website with the updated revision date.

Where a change materially affects how we use information already collected, we will take reasonable steps to bring the change to the attention of affected individuals.

21. Contact us

For questions, concerns or requests relating to this policy or your personal information, contact:

Andrea Marsh trading as Deeper Connections UK

Email: info@deeperconnections.co.uk
Telephone: 07715 059040

Business Address: 47 Glebe Drive, Exning, Newmarket. CB8 7FQ
 

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